Helping Product Teams Drive Product Strategy, Align Teams, and Deliver Business Impact
Here's what today’s product teams are up against:
Without the right guidance, teams waste time, lose focus, and miss market opportunities.
How I Help
I bring over 20 years of product leadership experience — including scaling startups, navigating acquisitions, and leading teams at Sonos — to help you and your teams:
My Services
Part-time executive leadership to drive strategy, mentor teams, and deliver measurable results — without the cost or commitment of a full-time hire.
1:1 leadership coaching for product executives and senior PMs, designed to strengthen leadership presence, decision-making, and business impact.
Custom, high-energy workshops to tackle key challenges like product strategy, stakeholder alignment, and discovery sprints — designed to drive clarity and accelerate progress.
I Understand the Challenges You’re Facing
With deep hands-on experience, I’m not just a coach or consultant — I’m a strategic partner who embeds into your work, brings clarity, and helps deliver real outcomes.
- Proven product leadership across startups and global brands
- Sharp commercial focus, not just backlog management
- Practical, actionable support — no fluff, no wasted time
You don’t have to struggle to figure it all out alone. I’ll help you and your team gain clarity, build confidence, and lead with purpose—so you can consistently deliver exceptional results.
Let’s work together to help you and your team thrive.
Client Testimonials
When it comes to measuring success, I believe the words of those I've worked with speak the loudest. Read what my clients have to say about their experiences with me.
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I worked with Joni during my transition to a full-fledged product manager at some category leaders in health and wellness technology, and I can't stress enough how valuable the experience was to this day.
If you're an aspiring PM looking to transition into Product, or a PM who's looking to level up, I highly recommend Joni.
Raad
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Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager.
I came from a very early-stage startup background and was having trouble transitioning into a larger company. Since I began working with her, I started getting recruiters reaching out to me continually.
Greyson
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Joni’s coaching sessions are worth every penny. She assessed my background and experience openly, giving me honest and encouraging feedback.
I plan to continue working with Joni and highly recommend her to anyone looking to enter, or grow, in the highly competitive product management market.